DISCOVER BEER — Point-of-Purchase Displays

Use our customized POP displays to promote your brand!

CUSTOM POINT OF PURCHASE DISPLAYS

In this technological age, companies and brands are in a constant fight over the customer's attention. If they're not on their phone, they're wearing headphones or earbuds. This is why it's so important to use eye-catching and experiential promotional materials.

Pop49 designs point of purchase marketing signs and displays that are guaranteed to draw customers to your store, kiosk, booth, or event!

Our skilled team can provide customized promotional products for your brand. When you work with our team, you will benefit from our collaborative approach. We make sure to have discussions about your budget, any design ideas you have for your pop material, the locations where you want to display your promotional materials, and any strategies that can be implemented to draw more attention to your products, giving you confidence in knowing that any marketing material we provide you with is tailored to your needs.

With over 30 years of experience in the business, we have developed the expertise to print, build, and design your most elaborate pop display ideas.

What Is a Point-of-Purchase Display?

Point-of-purchase (POP) displays consist of digital or printed signs that promote items usually in areas where clients make their purchasing decisions, such as in the aisles of a retail store.

Some people confuse them with point-of-sale (POS) products, which are displayed in areas where customers make purchases, usually near the cash register. Displays geared towards point-of-purchase can be as extensive as a full outdoor display complete with games and vendor trucks or as simple as banner stands promoting a product at the end of an aisle.

We often think of POP displays within the context of retail marketing and in-store promotions, but they can also be used at:

Schools
Trade shows
Grocery stores
Company events
And more!

For example, POP displays at job fairs can be very useful during the hiring process. Creating one that showcases the specifics of your company (and its perks) will not only inform potential candidates, but also persuade people to apply to your company.

The Pop49 team is happy to provide suggestions and answer any questions you have about our product selection and manufacturing capabilities.

The Benefits of Using POP Displays

People love new things, and they love originality. When you use unique point-of-purchase displays, they will not only attract potential customers, but they can also enable a connection between customers and your brand.

Connect

A point-of-purchase display facilitates authentic conversations that get customers engaging with your products and services. This type of display lets customers experience your brand first-hand. If they judge their experience to be good, they will most likely remember your brand and recommend it to others by word of mouth and over social media.

Engage

People are competitive on some level. By using games in your POP display, they will be encouraged to emotionally engage with your brand. The games can use your company's products or you can use games that customers recognize to advertise your brand's logo, such as Jenga or Air Hockey. Games are appealing to people of all ages and identities, thereby increasing your chances of reaching your target audience.

Inform

A Point of Purchase (POP) display holds immense potential in not only showcasing a product but also bridging the gap between customer curiosity and product understanding. Often, customers may find themselves confused by the intricacies of a new product or uncertain of the benefits it can deliver. It is in these moments that a well-designed POP display can effortlessly transition from acting as a passive exhibit to an active educator. By integrating interactive features and perhaps even live demonstrations into these displays, you can effectively demystify your products and ensure that customers understand their true value.

Sell

POP displays have emerged as a proven method to drive sales, both immediately and over time. Expertly crafted and strategically positioned, these displays capture customer attention, enticing them to try new products and ultimately forge a lasting connection to your brand. As a result, well-executed POP displays work not only by targeting impulse buyers and quick purchases in the moment, but also by fostering long-term customer loyalty – cementing your brand's position in the market and contributing to a steady flow of revenue moving forward.

POP Displays and Products We Offer

Pop49 designs a wide variety of experiential assets, also known as point-of-purchase displays. Here are some examples:

Games
Vendor kiosks
Standalone displays
Endcap displays
Branded objects
Posters and banners

Depending on how you want to capture customers' attention, our point-of-purchase products can be displayed as larger-than-life banners to increase buyer awareness or attract attention at customer eye-level.

In light of the pandemic, Pop49 also makes sneeze guards that promote your brand and encourage social distancing. We can manufacture a custom sneeze guard based on your space restrictions, budget, and your needs. It can be a small one for your desk or one that's body-sized.

We also offer features, such as solid legs and wheels, if you need the sneeze guard to move around or stay permanently in place.

Get the Right Marketing Products

Whether you're a retail store preparing for the next season's sales or looking to launch your new product through a promotional event, Pop49's fabricators, marketing specialists, and designers are here to help make your company and brand stand out.

Our work will also make your point-of-purchase fun! When you can't find what you need in stores or online, we're the team that can bring your project to life.