Custom Experiential Marketing for Pepsi

Pop49 Inc worked with Pepsi to develop an innovative and engaging series of custom displays and interactive elements, designed to bring Pepsi’s brand identity to life at events and activations. From reinventing the classic taste-test experience to building a custom stage for Toronto Pride, each piece was carefully crafted to maximize brand visibility and create memorable moments for audiences. Here’s a closer look at the unique elements we created for Pepsi’s experiential marketing campaigns:

Key Elements of the Pepsi Experiential Campaigns

• Innovative Pepsi vs. Coke Challenge Display
  Reinventing the classic taste-test challenge, we developed a streamlined setup that allowed participants to taste Pepsi and Coke samples side-by-side while providing brand ambassadors with an easy way to reset the station for the next group. Our custom display made it quick and efficient for Pepsi staff to engage each guest, ensuring a smooth flow at high-traffic events and a memorable experience for everyone who participated.
• Mystical Leprechaun Hut with Pepsi Vending Machine
  For a festive, eye-catching installation, we designed a “leprechaun hut” to celebrate St. Patrick’s Day, blending whimsy with brand promotion. The hut, designed to resemble a classic newspaper vendor with an enchanting, mystical twist, featured an integrated Pepsi vending machine that invited passersby to grab a free drink in style. This charming setup brought a touch of magic to the event, drawing people in with its unique look and playful theme.
• Custom Super-Sized 4-Person Hockey Table
  In a nod to Canada’s love of hockey, we created a one-of-a-kind, oversized hockey table designed for four players at once. This interactive, Pepsi-branded table invited friendly competition and social engagement, making it a standout attraction at events. Durable and visually striking, the table showcased Pepsi’s brand while celebrating the sport, creating an experience that appealed to audiences of all ages.
• Toronto Pride Stage and Photo Op Setup
  For Toronto Pride, we collaborated with Pepsi to create elements of a vibrant stage and photo op setup, designed to reflect the spirit of inclusivity and celebration. Featuring bold colors, dynamic structures, and Pepsi branding, the installation provided a backdrop for photo moments that encouraged event-goers to share their Pride experience on social media. This visually impactful setup served as both a performance stage and a memorable photo spot, capturing the energy and joy of the event.

From immersive installations to interactive games, Pop49 Inc delivered creative, on-brand experiences for Pepsi, leaving a lasting impression at each event. Our work with Pepsi showcases how custom experiential marketing can draw in audiences, enhance brand identity, and provide a memorable experience that resonates.

Whether you’re launching a new product, hosting an event, or creating brand engagement, Pop49 Inc specializes in crafting custom experiences that bring brands to life. Let us help you build an unforgettable activation that sets you apart!