Choosing the Right Custom Game for Your Event
Not every game fits every event. Here’s how to get it right — quickly.
Custom Marketing Games That Stop People Mid-Step
POP49 designs and manufactures fully custom branded games in-house. One team handling concept, fabrication, and delivery for events across North America.
Fully branded to your specs — logos, graphics, custom structure
Standard formats or built completely from scratch
In-house design, manufacturing, and printing — no outsourcing
No minimum orders
Trusted by Pepsi, IKEA & Sol Cerveza
30+ Years in Business
Mississauga, ON
Whether you want a proven game format wrapped in your branding or something built from the ground up, we handle the whole thing. Concept, design, manufacturing, delivery. One team. One point of contact. Done.
Our Custom Game Lineup
Custom Plinko Board
A crowd-stopper on any event floor. Fully branded with your logo, colours, and messaging. Built for repeat play and the kind of dwell time your team needs to have real conversations.
Custom Skee-Ball
Tournament-ready and built to last. Nostalgic by nature, competitive by design. A reliable draw at trade shows, brand activations, and corporate events.
3D Plinko
A dimensional twist on the classic. The structure alone pulls foot traffic before a single disc drops. Strong visual presence for busy event floors.
Custom Connect Four
Giant format. Fully branded. Instantly understood by anyone who walks past. Works for all ages, all event types, all crowd sizes.
Custom Prize Wheel
One of the most reliable crowd-gatherers going. Customized with your prize categories, brand colours, and copy. Gives your team a natural reason to collect contact information.
Custom Air Hockey
High-energy and competitive. Keeps people at your booth longer and creates the kind of excitement that draws secondary audiences. Great for extended events.
Branded Golf Plinko
Combines skill and chance in a format that holds attention. Tactile, repeatable, and easy to brand across every surface. A strong fit for B2B events and hospitality activations.
Custom Dice Game
Simple to play, quick to reset, and endlessly customizable. Works as a standalone activation or as a prize mechanic layered onto another experience.
Custom Board Game Format
Familiar gameplay, fully reimagined in your brand. If you have a concept based on a classic format, we take the brief and build the product — exactly to your specs.
Fully Custom Game Build
Have an idea that doesn’t fit any template? Good. That’s what we’re built for. Share your concept — a sketch, a reference, a description — and our team handles everything from there.
Don't see what you need? We build custom.
Request a QuoteWhy Brands Choose POP49 for Custom Games
No Outsourcing, No Surprises — Design, manufacturing, and printing all happen under one roof in Mississauga. What gets approved is what gets built — no interpretation errors, no third-party surprises.
No Minimum Orders — One game for a single activation, or fifty for a national tour. We work at any scale. There's no minimum order requirement, so your budget and your event dictate the order, not ours.
One Team. No Vendor Chaos — One partner from concept to delivery means no vendor coordination, no miscommunication between suppliers, and no finger-pointing when something needs adjusting. You deal with us. Full stop.
Fully Branded to Your Specs — Logos, brand colours, full-surface graphics, custom copy, structural modifications — every element reflects your brand. We work from your brief, not a template.
Built to Last — Our custom games are manufactured for performance across multiple activations. Durable materials, quality construction, built to handle the realities of trade show floors, outdoor events, and everything in between.
30+ Years of Experience — POP49 has been building custom marketing products for brands across North America since 1989. We've seen a lot of events, a lot of tight deadlines, and a lot of concepts that needed figuring out. That experience is in every build.
Where These Games Win Attention
Custom games show up wherever a brand needs to create real engagement in a physical space. Here are the environments our clients build for most often.
Trade Shows and Exhibitions — Stop foot traffic on a competitive floor and give your booth team a natural way to start conversations. Custom games create the draw — your team handles what comes next.
Corporate Events and Conferences — Product launches, internal kick-offs, client appreciation days — custom games add energy and give attendees something to do beyond the agenda. They also make for strong branded photography.
Retail Activations and Pop-Ups — Turn a retail floor or outdoor space into a destination. A well-placed custom game changes the dynamic of a pop-up from passive browsing to active engagement.
Festivals and Sponsorship Activations — Public events mean fractured attention and a lot of competing stimuli. Custom games are one of the few formats that reliably pull people out of the flow and into your activation.
Sports and Hospitality Events — Tailgates, hospitality suites, sponsored sporting events — custom games extend guest engagement and keep your brand visible in a setting where people are already primed to participate.
Promotional Campaigns and Product Launches — Use game mechanics to generate leads, collect customer data, and amplify launch buzz. Custom Prize Wheel and Custom Plinko Board formats are particularly effective as structured data-capture formats.
Featured Custom Game Builds
Fully Custom Game Build
Have a concept? We’ll build it. This is where briefs that don’t fit a template go.
Custom Prize Wheel
A lead-capture mechanic that draws a crowd and gives your team something to work with.
Event Type & Space
Trade show booth? You need something compact that fits your footprint and keeps traffic moving. Outdoor activation or festival? You’ve got room to go bigger and create more visual impact.
Also consider flow.
If your booth gets heavy traffic, fast-reset formats like a Prize Wheel keep things moving.
If you want deeper engagement, something like Skee-Ball or Connect Four holds attention longer.
If your booth gets heavy traffic, fast-reset formats like a Prize Wheel keep things moving.
If you want deeper engagement, something like Skee-Ball or Connect Four holds attention longer.
Your Goal
Start here — this determines everything.
Lead capture: Prize Wheel or Plinko (built-in reason to collect info)
Dwell time: Skee-Ball, Connect Four (keeps people at your booth)
Visual impact: Large custom builds that draw attention and photos
Define the goal first. The right format becomes obvious.
Level of Customization
Some brands want full-surface, fully custom builds.
Others want a proven format with clean branding.
We do both.
Bring us your brief — detailed or rough — and we’ll match the build to your brand and budget.
Durability & Reuse
One-day event or multi-city tour?
We build differently for each.
If your game needs to travel, be reused, and hold up across multiple activations, we engineer it for that from the start.
Timeline
Founded in Mississauga in 1989, POP49 has built custom marketing materials for brands from startups to Fortune 500 companies across Canada, the United States, and internationally.
Not Sure What You Need?
Tell us about your event — we’ll recommend the right game, format, and setup.
Get a Game ConceptCustom Game FAQs
Can you build a completely custom game that doesn't appear in your product lineup?
Yes. Our in-house design and manufacturing team builds from scratch. Send us your concept — a rough sketch, a reference image, a brief description — and we’ll develop it from there. We’ve been doing this since 1989 and the brief doesn’t need to be perfect for us to get started.
What customization options are available on your existing game formats?
For most of our standard formats, you can customize brand colours, logos, full-surface graphics, and copy. Some formats also allow for structural or dimensional modifications. The specifics depend on the game. Reach out and we’ll walk you through what’s possible for the format you’re interested in.
Do you have minimum order requirements?
No. We work with clients on single units and multi-unit orders. There’s no minimum.
What's a realistic production timeline for a custom game?
It depends on complexity. A standard format with branding applied moves faster than a fully custom build designed from scratch. Once we understand your brief, we’ll give you an accurate timeline. If you have a hard deadline, share it up front — we’d rather know early than find out late.
Are your games built to handle multiple events?
Yes. Durability is a standard consideration in how we build. If your custom game is heading into a multi-event campaign, tell us the context and we’ll engineer for it. We build for the realities of trade show floors, outdoor festivals, and everything in between.
Do you ship outside of Canada?
Yes. We serve clients across Canada and the United States and offer worldwide shipping options. If your event is outside of North America, get in touch and we’ll sort out the logistics.
Ready to Build Your Custom Game?
Tell us what you’re working on. A rough idea is enough to get started. Our team will help you figure out the right format, the right customization, and a timeline that works for your event. From the first conversation to the day it ships, one team owns it.