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Transform Customer Encounters into Engaging Experiences with Our Point of Purchase Displays

Elevate your brand’s presence and captivate your audience right where decisions are made. Discover how our tailored point of purchase displays can turn every interaction into an opportunity.

Understanding Point-of-Purchase Displays

Point-of-purchase (POP) displays are marketing tools that showcase products where customers make their buying decisions, often found in the aisles of a retail store. Point of purchase displays can range from simple banner stands promoting a product at the end of an aisle to elaborate outdoor displays featuring games and sampling tables. They are versatile and can be effectively used in various settings, in retail environments.

Point of purchase (POP) displays should not be confused with point-of-sale (POS) displays. The main difference between POP and POS displays is that POP displays are used to influence customer decisions before the final purchase, typically in store aisles or event spaces, whereas POS displays are situated where transactions occur, usually at the checkout areas.

At Pop49, we’re ready to help you find the perfect display solution that meets your needs and enhances your marketing strategy.

Point of Purchase Displays and Products

We specialize in a diverse range of point of purchase displays designed to meet the specific needs of your brand and marketing strategy.

Utilize traditional methods with a modern twist. Our printed signage solutions are perfect for delivering your message with clarity and impact.

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Maximize the visibility of your products in retail environments with custom-designed endcap displays that draw in shoppers.

Pop49 Endcap display rack

Versatile and effective, our freestanding displays can be placed strategically to enhance product visibility and attract customers.

Pop49 Pepsi Display

Ideal for last-minute buyer decisions, our counter displays are designed to fit neatly on sales counters, promoting smaller products or special offers.

Pop49 Nutella counter display

We refer to Rack displays as a real estate opportunity. Guarantee your space on a shelf and make reordering intuitive for the merchandising team. Having a dedicated non-disposable rack keeps the footprint organised and dedicated to your product.

Pop49 Rack Display

Find the Perfect Display for Your Needs

Unsure which point of purchase display will best capture your audience? Contact us now for personalized recommendations tailored to your specific marketing goals.

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Enhance Customer Engagement with Tailored POP Displays

Elevate your brand’s interaction at critical decision points. Request a personalized quote for point of purchase displays designed to captivate and engage your audience.

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Pop49 Tims Financial

Customization Options

Unlock the full potential of your marketing efforts with Pop49’s extensive customization options for point of purchase displays. Tailor every aspect to align perfectly with your brand identity and campaign goals, ensuring your displays not only catch the eye but also resonate deeply with your target audience. Choose materials, designs, sizes, and interactive elements that define your brand’s unique appeal.

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Achieve Your Strategic Goals with Custom Displays

Talk to us about a custom display and see the difference it makes in achieving your strategic objectives.

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Applications for Point of Purchase Displays

Many people associate point of purchase displays with retail stores, but point of purchase displays are effective in a variety of settings. Explore how they can boost engagement in schools, trade shows, corporate events, and more.

Point of purchase displays for retail environments include supermarkets, department stores, boutiques, electronics shops, and specialty stores.

Costco Retail environments

Point of purchase displays for trade shows enhance booths, exhibit areas, product demonstration zones, and networking lounges.

Second cup tradeshow booth Pop49

Point of purchase displays in educational settings are used in university bookstores, campus cafeterias, library entrances, and student union buildings.

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Point of purchase displays at corporate events feature in conference halls, seminar rooms, company lobbies, and breakout areas.

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Point of purchase displays in grocery stores are placed at checkout counters, entrance areas, end aisles, and near high-traffic sections such as the bakery or produce areas.

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Point of purchase displays at tech expos are utilized in product launch areas, interactive tech demonstration zones, sponsorship booths, and near keynote stages.

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Point of purchase displays at outdoor festivals are used in vendor booths, merchandise tents, information stands, and near stage areas.

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Interacting with your market in the relaxed environment of a restaurant or bar opens an opportunity for innovative point of purchase displays where they are not always expected.

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Enhance Your Space with Custom Displays

Transform your location with our tailored point of purchase displays. Schedule a consultation today to discuss how we can meet your specific needs.

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The Benefits of Using POP Displays

Point of purchase displays are powerful tools that not only draw attention but also create meaningful connections between customers and your brand.

Connect

Point of purchase displays spark genuine conversations and interactions with your products and services, allowing customers to experience your brand up close. A positive interaction can lead to lasting brand recall and recommendations, both through word of mouth and on social media.

Engage

Incorporating games into your POP displays taps into the competitive spirit, fostering emotional connections with your brand. Whether using your products in the games or popular games branded with your logo, such as Jenga or Air Hockey, you appeal to a broad audience, enhancing your reach.

Inform

Point of purchase displays are more than just promotional tools; they educate. They help bridge the gap between customer curiosity and understanding, especially for new or complex products. By including interactive elements or live demos, these displays clarify product benefits and encourage informed purchasing decisions.

Sell

Effectively placed POP displays are excellent at boosting immediate sales and building long-term customer loyalty. They catch the eye, invite interaction, and can influence both spontaneous purchases and repeated engagements, securing your brand a solid position in the market and ensuring a consistent revenue stream.

Let's Talk About How We Can Help

Reach out today for advice, guidance, or solutions in creating impactful displays and engaging marketing tools.

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